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IBC Show Amsterdam

The International Broadcasting Convention, (IBC), is an annual trade show for anyone in the broadcasting industry. It is Europe’s largest professional broadcast show and is held annually in September at the RAI Exhibition Centre in Amsterdam. We attend the show every year with clients, and, this year, DCE built seven stands totalling around 1500 square metres with the resource and capacity to build more.


The IBC has recently refocused the exhibition as the world’s largest Media and Entertainment show, and have dropped the use of International Broadcasting Convention on the website. The show this year (2016), was magnificent, with numbers easily exceeding the impressive 55,000 visitors from 2015. The organisers are suggesting further growth for 2017.

In 2017, the show is expected to take place on the following dates :

  • Conference: 14 – 18 September 2017
  • Exhibition: 15 – 19 September 2017

Save the date!


Our stands were well received, we finished early, the clients were happy and subsequent testimonials gave particular reference to the quality of our materials and finishes, and the impressive designs that enticed the crowds.

With 15 halls at the show this year, it was vital to stand out from the crowd, whether via double deck stands, trussing, blimps, or the impact of one particular dramatic feature that captures attention.

The Atomos stand that we built, was two stories high, and they used world renowned cocktail jugglers as their premier feature.


A slightly smaller stand, Gearhouse makes an impact with the colour, the overhead blimp and the nine connected screens all run through a single laptop!


Worthy of note, the IBC is the sister show of the American NAB, (National Association of Broadcasters) which is hosted in Las Vegas every April. It is the voice for the nation’s radio and television broadcasters and improves the quality and profitability of broadcasting; encourages content and technology innovation; and spotlights the important and unique ways that stations serve their communities. Indeed IBC have a presence at NAB and DCE construct stands for both organisations.

At this years NAB, we created this impressive structure for Atomos. Scaling three floors and expanding to over 1500 sq metres. This photograph has become iconic in terms of demonstrating elements of our capability. Our team put a lot of emphasis into pre-planning with our clients. In order to maximise marketing budget we consider the future use of the stand, and where we can consider the environment in terms of re-using elements that save on production costs and materials. For example, we scaled this same design down to fit the space within IBC (above), and the client was delighted that we had considered this when completing the design, enabling us to create impact even when the space was smaller.


The equipment at both the shows must cause visiting photographers to salivate, and thankfully Alex that took our professional shots on the day kept his hands steady and did a fine job of capturing our finest moments!

When you walk the exhibition it brings to mind the cost of insuring such equipment, and it is one of the things we are mindful to ensure that expensive goods are secured on the stand. A typical example of DCE’s attention to detail, are the bespoke steel plates that held these cameras in place. You’ll see they are sculpted as ninja stars, and that (providing the little extra’s within budget) is what makes our service unique, and ensures 90% of our customers return year on year.


Our portfolio is growing rapidly as is our team. We had seven stands at IBC, and four stands at NAB, and over 300 stands, during the last year, that we’ve built at leading trade shows. Next year we are looking forward to a number of new opportunities.

Both these shows are worth a visit and if you are planning on exhibiting there – we’d be delighted to hear from you!