Concept
The spaces ranged from 12 sqm to 36 sqm, and during the design brief it was clear that the stands should have very high impact to compete in an environment where other larger stands are prevalent.
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Nominet approached us in August 2017 to discuss a generic stand design that could be used across multiple shows involving relatively small spaces. The newly appointed Marketing Manager had previously worked at RM Education, a client of ours for many years.
The spaces ranged from 12 sqm to 36 sqm, and during the design brief it was clear that the stands should have very high impact to compete in an environment where other larger stands are prevalent.
We created a series of designs that incorporated LED video wall on either one or multiple planes in order to make the stand very vivid.
For a small space, the drama created through the LED walls certainly positioned Nominet well against their competitors, and created the impact Nominet desired. We feel the design demonstrated that we were able to work the brief into a small footprint by thinking laterally, and going upwards!
In the case of MWC we took this design to the full height of the 6m stand and caused quite a stir at the show!
Client happy, we’re happy.